Norman Parkinson Archive

Parkinson images on display with Hasselblad in Tokyo

14 September 2013

Hasselblad, one of the world's best known imaging brands, and a firm favourite with Norman Parkinson throughout his career, has just launched its first-ever retail outlet.

The Norman Parkinson Archive was delighted to work with Hasselblad on an exclusive display of images on show in the brand new space.

The company, famous for over half a century for its world-leading cameras has opened for business in Tokyo's fashionable Harajuku area on September 14th.

Hasselblad CEO Dr. Larry Hansen said: “This is a landmark day for us and to celebrate we will be throwing an all-day party at the new store. Our latest camera products will be on show and, additionally, we have organised a superb exhibition of Norman Parkinson photographs in-store – to celebrate both our new launch and this great photographer’s 100th anniversary.”

The new store - a one-stop-shop of all things Hasselblad - is located adjacent to the Hasselblad Japan offices and close to a number of well-known retailers and trendy fashion boutiques.

See the tribute film made by Hasselblad, Broncolor and Bath in Fashion documenting the April 2013 exhibition, 'Mouvements de Femmes' curated by Roland Mouret and the recreation of a 1948 fashion shot.