Norman Parkinson Archive

Chloé. Attitudes

29 September to 18 November 2012, Palais de Tokyo, Paris


Chloé. Attitudes is an exhibition celebrating Chloé's 60-year contribution to fashion culture. The exhibition, at Palais de Tokyo, Paris, has been created by renowned exhibition-maker and professor of fashion and museology, Judith Clark.

This group show and the accompanying catalogue include iconic images by Norman Parkinson.

Chloé. Attitudes is the very first exhibition dedicated to Chloé, a celebration of the Maison’s 60-year contribution to fashion culture. Since 1952, its legacy of luxury prêt-à-porter clothing has consistently defined how modern women live. This spectacular and groundbreaking exhibition offers a playful interpretation of the Chloé spirit that spans seven decades. 

Featuring signature pieces from each of Chloé’s nine key designers – from the Maison’s progressive founder Gaby Aghion, to its present creative director Clare Waight Keller – the show is neither nostalgic nor chronological. It takes a thematic path through the very best of Chloé’s creativity, pausing at key moments within its history.  

The exhibition is staged in the newly refurbished galleries of Le Palais de Tokyo. The centre’s exhibition space was expanded from 8,000 to 22,000 square metres in 2012, making it one of the largest cultural institutions devoted to contemporary culture in Europe. Chloé. Attitudes has been invited by the president of the palais, Jean de Loisy, to inaugurate a cycle of exhibitions entitled  “Fashion Program”. organised by esteemed curators, it celebrates key moments or outstanding figures in fashion history. The Chloé exhibition is presented as part of the autumn 2012 season of the Palais de Tokyo, “imagine the imaginary”, which explores the artist’s creative process from thought to creation. This theme is at the very heart of the Chloé. Attitudes concept. The exhibition presents the way in which the Maison Chloé has created an identifiable aesthetic and allure that has influenced women’s fashion. It is this ceaseless renewal of the imaginary that transforms the sensibility of an era. The programme is a fitting context for a 60th anniversary of Chloé that pays tribute to modern femininity. The gallery’s rough, concrete walls are the perfect foil for the sensual showcase inside. 

Never-before-published drawings dating from 1958–85 and iconic fashion photography by image-makers including Helmut Newton, Guy Bourdin, Jeanloup Sieff, David Bailey, Norman Parkinson and Deborah Turbeville offer additional contexts for the clothing and suggest alternative interpretations of the classic Chloé woman.